MARKETING MANAGEMENT CZINKOTA, MICHAEL (GEORGETOWN UNIVERSITY, USA) KOTABE, MASAAKI (TEMPLE UNIVERSITY, USA). Discount Books and Book Discounts

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MARKETING MANAGEMENT   CZINKOTA, MICHAEL (GEORGETOWN UNIVERSITY, USA) KOTABE, MASAAKI (TEMPLE UNIVERSITY, USA).

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Book Title: MARKETING MANAGEMENT

 

Author: CZINKOTA, MICHAEL (GEORGETOWN UNIVERSITY, USA) KOTABE, MASAAKI (TEMPLE UNIVERSITY, USA).

Publisher: THOMSON LEARNING
 

This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing..

 

Guide Price: GBP33.06

Expected Discount: Discounted by 13%
 
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