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BUILDING STRONG BRANDS   AAKER, DAVID A..

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Book Title: BUILDING STRONG BRANDS

 

Author: AAKER, DAVID A..

Publisher: SIMON & SCHUSTER (TRADE DIVISION)
 

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company's primary source of cmopetitive advantage..

 

Guide Price: GBP10

Expected Discount: Discounted by 23%
 
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